Jeff Bezos famously said, “Be proud of your choices, not your gifts.”

This quote stuck with me for a lot of reasons, not the least of which is a deeply seated belief of mine that, as people, we are a reflection of our choices.

I believe that’s true of every founder’s business, too.

If I've said it once, I've said it a million times: productizing your services is the key to scaling your business to seven and eight figures.

It simplifies everything.

By productizing, your marketing becomes clearer and more effective in attracting your ideal clients because you can clearly communicate what your service does and who it is for.

Most of us start our solopreneur journey with big visions—freedom, money, control. You name it.

But then the dog catches the car.