RR#084 Here’s How To Get Insanely Focused
Does any of this sound familiar?
You’re spread too thin, unable to realize your full potential in any one aspect of your business.
Juggling 2-3 business ideas at a time (or more!), you find it challenging to commit fully to any one of them.
You're constantly pivoting between different markets, channels, offers, services, headlines, and other shiny objects.
If so, I get it.
One thing I’ve learned in the last 4.5 years of building online is that optionality is both a blessing and a curse.
On the one hand, you love being able to sell anything to anyone.
On the other hand, without a disciplined approach, this freedom makes it difficult to commit to a single direction.
Many entrepreneurs fall into the trap of confusing motion with progress and try to compensate for a lack of discipline with 80-hour weeks.
This often leads to:
Overwhelm from tackling too many priorities.
The frustration of constantly starting over with new ideas.
Confusion from trying to move in multiple directions at the same time.
If this resonates at all, I’ve got good news and bad news.
The bad news: You’ll always have more ideas and options than you have the capacity to execute.
Unless you’re willing to kill your darlings and get laser focused, you’re always going to feel like you’re behind. No amount of hard work will make up for that.
The good news: The solution isn’t more work. It’s about working on fewer things, but doing them better.
If you’re focused on the right things, you’ll make more progress in less time by doing less, but better. And you’ll have a hell of a lot more clarity while you do it.
So, how do you:
Identify the right things to focus on?
Create the discipline to maintain that focus?
I’ve got 2 recommendations for you.
First, shift your mindset from “effort” to focus.
Sure, hard work is essential for entrepreneurs. But the “80 Hour Week” mentality leads to trying to do everything rather than developing the discipline to focus on a few critical important things and do them exceptionally well.
Here are a few resources that helped shift my mindset around this issue:
Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
The ONE Thing, by Gary Keller
Company of One, by Paul Jarvis
Second, develop a system for choosing the right priorities and staying accountable.
Ideally, you want to select 1-3 key objectives at a time, create a scorecard to measure progress, and ignore distractions, shiny objects, and the allure of the “next big idea.”
Or, you can just use the Founder Focus System™ we’ve developed to help our clients do exactly this.
I recorded a video you can use to steal our system and install it for yourself:
