The responsibilities of a coach are not the same as those of a critic
Being a coach isn’t the same as being a critic.
If you’re leading a sales team…
It’s not your job to JUST highlight what isn’t working.
It IS your job to…
- Prioritize the most important things to fix first.
- Create actionable steps for improvement.
- Develop an accountability plan to revisit.
- Reinforce the things that are working well already.
In the absence of this…
It’s just criticism.
Not coaching.
And anyone can criticize from the cheap seats.
It’s coaches that make a difference.
