What got sales “here,” won’t get them “there”

3 things we often find in audits after we hear:  

“What got our sales here, won’t get them there” 

1. Target market is a broad audience, like “small businesses.”

2. Not truly understanding the benefits from the customer’s standpoint.

3. “Us” focused outreach that only talks about what you offer, rather than what they get.

And all three are related. 

There are a few good places to start at when you want repeatable growth. 

Really - REALLY - understanding your audience is certainly one.