Why They’re Saying No To Your IT Services

Why They’re Saying No To Your IT Services

February 28, 20251 min read
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Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.

Since this is social media and anyone can claim anything, here’s a quick rundown of my background:

Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.

Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

Ever notice how prospects can afford billboards all over town but claim your IT services are 'too expensive'?

As someone who's helped countless MSPs scale their sales, I'm going to reveal why this happens and give you the exact framework to fix it.

This isn't about lowering your prices or improving your pitch - it's about understanding a fundamental truth of human psychology that most MSPs miss.

I'll show you how to transform your services from something prospects need into something they actually want to buy

CHAPTERS:

00:00 - Introduction to IT Services and Sales Challenges

00:23 - Understanding Prospect Priorities

01:47 - Aligning IT Services with Client Goals

04:35 - Highlighting the Cost of Inaction

06:12 - Listening to Prospects and Closing Deals

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