Niche or Not? The Truth About Scaling Your Brand
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How over-niching cost me high-value clients and referrals. I'll share the feedback that changed my entire approach to brand building and market targeting.
In this video you'll learn:
• When niching actually hurts your business
• The difference between offers and brand
• How to stay flexible while targeting markets
⏰ CHAPTERS:
0:00 - The Truth About Niching
01:53 - Marketing Changes vs Fundamentals
04:39 - Brand vs Offer Strategy
06:43 - The Referral Lesson
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