5 Surefire Ways To Increase Show Rates For MSPs

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Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.

Since this is social media and anyone can claim anything, here’s a quick rundown of my background:

Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.

Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

In this video I break down five ways to increase show rates for your sales appointments in IT and MSP businesses.

Learn how to communicate value, optimize calendar availability, create effective booking funnels, confirm appointments strategically, and use the BAMFAM (Book A Meeting From A Meeting) principle to maximize your sales process efficiency.

00:00 - Importance of Show Rates

02:17 - Five Strategies to Improve Show Rates

02:30 - Communicating Value

06:00 - Calendar Availability

08:09 - The Booking Funnel

15:44 - Appointment Confirmation

17:41 - BAMFAM Principle

20:14 - Conclusion and Call to Action