If I gave you a technical manual filled with everything you need to know about the sport of boxing, how many times would you need to read it before you were comfortable stepping into the ring with a professional boxer? When it comes to learning how to do something effectively, knowledge is not enough.

Some of the toughest people I know are women. Some of the best selling rap albums are from white guys. Stereotypes may serve a purpose, but they lead to dumb decision making in business.

What do 15 years of martial arts and sales leadership have in common?

Great coaching dramatically improved my performance.

That’s why I’m paying it forward.