I once observed a board meeting that went on for four hours without mentioning one pretty important thing: The Customer. What does this mean?  

20-years of working with—and on—small and midsize businesses to address growth related challenges has given me some insight into the most obstacles out there. In one way or another, the source of many of these problems I’ve seen can be traced to strategy. These are the most common mistakes I’ve seen, and how to avoid them.

As the new normal unfolds, one question we won't stop asking anytime soon is, "What is essential?"

Governments are asking it today. So are your customers and competitors.

What does this mean for your business?