Repeatable sales processes aren’t just about scale.

They’re also about reducing risk.

• What happens when the person executing those unrepeatable practices leaves?

• What happens when a competitor catches wind of the inefficiency and creates a more cost effective way to capture sales and deliver value?

• What happens when you can’t deliver a consistent user experience because everyone was sold differently?

• Or worse, sold something different?

When you can clearly define how you sell…

You can scale sales more effectively.

But you’re also less vulnerable to…

• Someone getting hit by a beer truck and taking their practices with them.

• Competitors offer the same thing more efficiently, for less cost.

• Customers getting promised different things or different products.

If it can be repeated, it’s easier to measure.

If it can be measured, it’s easier to improve.