Treat the source of the sales problem, not its symptom

There's a big difference between a problem WITH sales.

And a problem that AFFECTS sales.

And the Rx is only as good as the diagnosis.

Problems WITH sales can be solved with better:
- Sales processes
- Sales practices
- Sales people

Problems that AFFECT sales aren't going to be solved the same way.

If you have:
- An unclear or weak value proposition
- Ineffective or absent marketing
- A toxic organizational culture
- Lack of organizational clarity or direction
- And more...

Sales will obviously be affected.

But that's a symptom of the problem.

Not the core problem itself.

And if the only focus is on making changes within sales...

You may see a temporary lift here and there.

But you'll chase the real problem over and over again.

Like a bad game of Whac-a-Mole.

Diagnosing where the source of the problem really is...

Helps ensure treatment being used really works.