The most common mistake of sales organizations

We're auditing three sales organizations right now.

The most common mistake we see:

Misdiagnosing the problem to be solved.

• CRMs don't fix not having a sales process.

• Project management tools don't fix poor team execution.

• Sales trainers don't fix weak value propositions.

• Lead generation services don't fix bad (or no) marketing.

• Someone else's core values don’t fix bad leadership.

The wrong diagnosis leads to the wrong Rx.

Which leads to A LOT of wasted time, money, and energy.

If you want to "solve" a sales problem...

Meaning REALLY solve the RIGHT problem...

The best advice I can offer:

Invest the time in making sure you get the right diagnosis.

Be sure you're buying the solution you really need.

Not the solution the vendor you called happens to have.