RR#112 - My step-by-step plan to $30k/mo in 180 days

Gun to my head, if I had to create an offer or service that was capable of generating $30k a month in revenue and only had 6 months to do it, this is exactly what I'd do.

Step 1: Clarify the Goal

First, I'd determine exactly what I'm optimizing for. Too many goals confuse us because when it's time to take action, we're trying to solve for too many variables.

We need a crystal clear target that makes it easy to get hyper-focused.

The goal is $30k MRR in 6 months, period.

I'd be ruthless about eliminating anything from my calendar that doesn't support this one goal. And every new idea gets put through this filter.

Step 2: Define a Target Market

You've heard it before: riches are in the niches. It's true.

Niching down and specializing makes it easier to:

• Create messaging that resonates

• Develop relevant products & services

• Boost perceived authority & credibility

All of which helps you earn more money.

I'd pick a market I could easily build a list to start prospecting and marketing to, using criteria like:

• Geography

• Revenue range

• Employee count

• Industry

Then I'd apply one more filter: a market where I have a unique advantage based on my network, access, or experience.

For me, that may be something like $1-10M MSPs and IT businesses because:

• I can easily buy or build a list of them

• They have the resources to afford services

• I've done sales coaching in this industry for years

• I have established relationships in this market

• The market is growing and likely to keep doing so

Step 3: Define the Problem to Solve

With a market in mind, I'd identify a problem I want to help them solve.

The perfect problem:

• Is one they're already aware of

• Is something they're actively trying to solve now

• Is incredibly valuable to solve, economically or emotionally

• Is urgent

• Is difficult for them to solve on their own

• Plays to my strengths

That's the recipe for short sales cycles and premium rates.

A common pain point for MSPs & IT businesses is finding new opportunities.

Having worked with them for years, I know most are significantly underutilizing LinkedIn for client acquisition—a platform I know how to leverage better than most.

So initially, the problem I'll help them solve is building a LinkedIn client acquisition system.

Step 4: Start Productizing a Service

I know from experience that a productized service is easier to market, sell, and deliver. It's also easier to optimize over time.

So with my market and problem clearly defined, I'd start productizing by breaking down the process to create a LinkedIn client acquisition system for MSPs into 3-9 high-level steps.

These are the steps my market would need to take to solve the problem with or without my help:

1. Convert LinkedIn profiles into sales pages

2. Build high-value audiences in Sales Navigator for prospecting

3. Create an outreach sequence and process

4. Write messaging for DMs to maximize conversion

5. Develop a sell-by-chat playbook to turn DMs into sales calls

6. Execute and optimize the processes and playbooks

7. Double down and scale what works

This very elementary version of productizing does the job well enough to get to our goal. Once I'm at $30k/mo. and have margin of time and revenue, I can systematize further.

Step 5: Define the Service Level

Next, we turn this process into an attractive offer. First step: decide what level of service to provide.

Options include:

• DIY course

• Done-with-you coaching

• Done-for-you service

There's no universally right answer. Tying back to our primary objective of maximum revenue ASAP, I've found the more complexity and difficulty you absorb from the client, the more you can charge.

I'd initially offer this as done-for-you, with the intent to make it a more scalable done-with-you service after running the process 5-10 times.

That means the offer would include:

1. Auditing LinkedIn profiles

2. Optimizing profiles into sales pages

3. Building prospect audiences in Sales Navigator

4. Designing the prospecting process

5. Writing outreach messages

6. Creating a sell-by-chat playbook for DMs

7. Running the sell-by-chat service to secure bookings

That's now the core of what we're selling.

Step 6: Price It Properly

Pricing comes down to the economic and emotional value created, and how much difficulty is absorbed by me as a service provider.

The value of an "average client" varies widely from MSP to MSP, but I'd target those with an average client worth at least $2k in MRR ($24k/year). That allows me to charge enough for done-for-you with margin to make it worthwhile.

Since the offer relates directly to revenue, I'd start by forecasting expected client results.

Ballpark math based on experience: 4 sales calls booked per month is very reasonable, with a 35% close rate, at an average deal of $24k/year.

So, roughly $403k in annual recurring revenue that we're helping clients create.

My goal with services affecting revenue or expenses is at least a 10x ROI, so I may charge $40k a year.

With a lot of front-end work to build the system, I may break that down into a $5k onboarding investment and $3k/mo ongoing.

To hit $30k/mo myself, I'd need just 10 clients. Based on experience, that's a reasonable number to sell and maintain, even if I do the work myself.

If I were selling a service not directly related to revenue or expenses, I'd either tie it to financial returns somehow, or get really clear on the emotional value and price accordingly.

Step 7: Make It Marketable

We want to give our process and offer a name to make it easier to market and sell.

I've done this for my offers and those of clients' by using AI to create acronym frameworks from the process and designing models & diagrams to illustrate the process.

For this offer, I'd lean towards making it unmistakable what the service and benefit is. Something like "LinkedIn Lead Capture for MSPs."

The goals are three-fold:

1. Differentiate myself from other people in the market

2. Establish credibility by having a proprietary process

3. Have a tangible "product" to sell vs "I can help you get leads"

Step 8: Build a Prospecting List & Start Hunting

Remember Step 2 when I picked an audience I could easily find and build a list of? Time to leverage that.

With my chosen audience, I could build a list and start prospecting several ways. I'll use LinkedIn because:

• It's simple

• Doesn't require complicated tech

• It's the platform I'm selling a solution for

I'd optimize my LinkedIn profile as a sales page, create lead lists in Sales Navigator, and start reaching out to introduce myself.

A great headline and profile can be all you need to hook attention.

But I'd also get serious about daily prospecting—blocking 3-4 hours to engage with my market, start conversations, and sell.

This is where target market and problem selection really matter.

If it's an urgent, valuable problem they're actively trying to solve, starting conversations will be much easier vs having to heavily educate them about why they should talk to you.

Step 9: Build a Funnel to Complement Prospecting

With outreach underway, I'd carve out time to start building a funnel to automate and amplify outreach.

A good funnel has 3 parts:

1. A lead magnet to capture interested prospects

2. Long-form content regularly shared with that list

3. Strategic content provided to those who book a call

I'd put these in place while doing outreach and start building a list. Over time, that list will generate as many opportunities as direct outreach.

If my educated guesses about the market, problem, and solution are even somewhat accurate, this is a roadmap to $30k/mo.

If not, I'd treat it like an experiment and evaluate one variable at a time.

Putting This To Work For You

Now, this won't work perfectly for you.

Your market may be hard to find. Or your service less urgent. Perhaps you'll start with email outreach vs LinkedIn.

Remember, all of these are just decisions. Choices you make that can be changed to hit your goals.

What I hope this demonstrates is the high-level thought process I'd use if I had to generate $30k+/mo using just my expertise, the internet, and some good old-fashioned hard work.

Your path will be different. But the right combination of choices is there, if you're flexible enough to find them and willing to do the work.

Hope this helps!