Innovation is not distraction

If you are still selling the way you did 5 years ago...

I applaud the discipline & consistency.

But, you are leaving money on the table.

• Still pounding out 200 cold calls a day to a list?

• Still asking sales to be your marketing department?

• Still using the same tools and technology you did when you faxed proposals?

Your competitor may be cooking up a real demand generation strategy right now.

And supporting it with sales practices, tools, and tech you aren't even aware of.

Having the discipline to stay focused is valuable.

Shiny objects can be distracting.

But innovation is not distraction.

If sales & revenue results are not where they should be...

...or where they used to be.

It may be time to change.