The journey is the destination

Improvement isn't a destination.

It's a journey.

Whether you are improving yourself, or your business...

You never quite "arrive."

You move "towards."

Step by step.

Piece by piece.

Lesson by lesson.

And always more to be learned.

When it comes to the practice of improvement...

Of yourself, or your business...

The journey IS the destination.

Don't wait to "reach it" to enjoy it.

Enjoy all the progress along the way.

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Reciprocity as a great principle in marketing

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To solve the problem, it is essential to understand it first