The best indication of a healthy sales culture isn't happiness.

It's maturity of communication & engagement.

• How do we handle tough issues?

• How do we disagree?

• How do we grow and develop?

• How do we cultivate genuine relationships?

• How do we treat our customers?

• How do we live our values, principles, virtues?

• How do we lead by example?

Most people want a place they:
- Are treated well
- Are respected
- Are heard and listened to
- Can have a sense of purpose

It's easy to get caught up on what perks you can offer to improve the culture...

But if you don't take care of the fundamentals, kegs in the breakroom and balloons on the ceiling won't fix it.

It starts at the foundation.