Look for the problem behind the problem

What's the problem behind the problem?

If you can't keep salespeople, is is recruiting, or culture?

If you can't generate demand, is it the ad, or the product?

If you can't get sales up, is it the sales team, or how you sell?

The vast majority of the time I work with businesses...

The original problem described...

Is really a symptom...

Of the actual problem that needs to be solved.

The prescription is only as good as the diagnosis.