Want some really fun ways to drive more engagement & better presentations with your sales team?

Run workshops with them (re)creating marketing tools, like building your business' story or defining the value proposition.

Exercises like building your business' story are a fun way to...

• Talk about the purpose and "why" you are in business.

• Really undersand the customer and create some personas.

• Better understand the job customers are hiring you to do.

• Think through the competitive landscape differently.

• Really walk through and understand the customer journey.

And more.

There's a fun way to do it that improves...

How engaged the sales team is with the business.

And how they engage with the customer.

Bonus: You end up with a good resource for the business, too.

Every time I've done this with a business it's a win / win / win.

Win: Fun for the sales team and improves how they pitch.

Win: Helps the customer get understood.

Win: Helpful for the business to have its story told by sales.