RR#069 1 Simple Principle to Navigate Your Business Decisions
Most business problems have more than one answer.
There’s an endless number of ways to find new customers. There are hundreds of ways to sell things. There are dozens of ways to run meetings, interview people, set up reports, build funnels, and deliver services.
And the wild thing is, many of them work.
The question is, which is the right answer… for you?
Well, to quote the Cheshire Cat in Alice in Wonderland, the answer is, “That depends a good deal on where you want to get to.”
Most of the “what should I do” questions I get from entrepreneurs are tactical. And they’re usually lacking the one crucial thing needed to offer a good answer: details about the strategy.
Asking tactical questions without knowing the strategy is like asking whether to turn left or right without knowing where you're going. Any answer could be right. Or wrong. Because it depends.
I ran into this a lot as an executive. For example, in one company, we wanted to diversity client acquisition channels as part of a long-term strategy to have less concentration on paid ads.
So, we looked at our options and decided to build an outbound sales model. We knew it’d take some time to build, but we weren’t in a rush. We could play the long game, as long as it was aligned with the strategy.
In another role, I was tasked with turning around an entire company that was running out of cash. With 90 days to survive, standing up that same outbound model wasn’t going to play all that well. It would’ve killed that company.
That’s why one of my mentors always said, “Tactics follow strategy.”
The right answers for one business are often wrong for another. And the right answer for your business today may be wrong two years from now if the strategy changes.
This is the lens to use on any advice you get from someone who doesn’t know your exact strategy. Without that knowledge, it's impossible to know if it's right… for you.
So, pop quiz: Alex Hormozi suggests giving away information and selling implementation. I often warn people to be careful about not giving away all their strategy, or they'll get commoditized selling fulfillment.
Who’s right?
Well, it depends. I explain more in a YouTube video I posted.
Watch full video
