Newsletter Archive

Raymond Green Raymond Green

Sales is not marketing

Someone on LinkedIn yesterday said, “if you have a sales channel, you have a marketing channel,” and that “marketing is a luxury.” My take? Nope.

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Raymond Green Raymond Green

Clarifying your vision amidst uncertainty

How do you cultivate vision when things are truly unclear?

In our first podcast episode, I pose this question to leadership expert, consultant, and coach Rick Corcoran. And the answer may surprise you.

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Raymond Green Raymond Green

A huge mistake CEOs do while trying to fix their businesses

If CEOs aren't willing to diagnose the real problem, it's unlikely they are going to fix it. If they aren't willing to invest in people, they aren't going to get people that make a difference. And if they can't give people a roadmap to success, they should not be surprised when people don’t find it.

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Raymond Green Raymond Green

How you market affects how you sell

B2B businesses that don't adopt effective marketing practices are slowly killing the culture of their sales organizations. These are 2 examples that support this claim.

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