Newsletter Archive
The things to look for to figure out what is really working
If sales in your business are stuck, consider looking at what is working to get unstuck. Here are some of the things I usually look for.
Do you have a sales problem? Or a revenue problem? And what to do about it.
What’s the difference between a sales problem and a revenue problem? Learn the difference and why it matters if you want to grow your business.
Embrace criticism to build a company that wins
If you want to build a company that wins, you have to embrace criticism. This means embracing what may seem like negativity.
[Forbes] 16 top tips for identifying new market opportunities during a downturn.
A Forbes Business Council post I was featured in helps entrepreneurs pivot and grow, even when times are tough.
To fix sales, find the right problem first
"We need to fix sales" - easily the most common thing I hear from CEOs. But a Rx is only as good as the diagnosis.
Taking a step backwards now can mean having permanent benefit in the future
I took a pay cut going from sales to management. I thought it was a "step backwards." But that was the wrong way to look at it.
Blaming will not solve your business’s problems
Blaming is a bad habit. Blaming your prospects & customers is even worse.
Good sales do not fix bad business
If you aren't getting the results you want, the problem may be in the engine, not necessarily the speedometer.
[Forbes] Six steps to an effective small business transformation.
You’re tired of the negativity, office politics, revolving doors or teams not playing well with each other. I’ve been there.
Check out my Forbes article with the six steps I recommend taking to lead a transformation to your culture that sticks.
Look for the problem behind the problem
The vast majority of the time I work with businesses, the original problem described is really a symptom of the actual problem.
The devil is in the execution details
Having tried something before that didn't work, doesn't necessarily mean it was the wrong thing to do. Maybe it was executed badly.
Reciprocity as a great principle in marketing
Content isn’t “free” if it requires an email. The email is the currency. Gating content doesn't use an important principle: reciprocity.
The journey is the destination
Improvement isn't a destination, it's a journey. Whether you are improving yourself, or your business, you never quite "arrive."
To solve the problem, it is essential to understand it first
Diagnosing problems is an art. As entrepreneurs, we want solutions fast. Then feel like we're playing whac-a-mole solving it again.
Our operating principles, defined.
If you’ve worked with me for just about any period of time, you know how important organizational culture is to me. As such, we took initiative to create a culture at Ray J. Green & Company be design, not default.
The 5 things that are the real drivers of change in sales
"Fixing sales" often has nothing to do with the sales department. Driving more sales is very often a matter of these things.
Change is not a guarantee for success
Just because something is old, doesn't mean change it. Just because something is new, doesn't make it better.
Do less but do it better
All of Apple’s products fit on a single table. If they can’t do it all, neither can you.
The 8 things that indicate that your sales practices need updating
Often, businesses have a hard time identifying whether change is needed. Here are 8 things which indicate that sales practices have to be updated.
The 6 signs your strategy is doomed to fail
Former P&G CEO AG Lafley highlighted these 6 signs in his book Playing to Win. If they sound familiar, you may have a problematic strategy.