When big companies need someone to solve a specific problem, they call on Robert Perkins. Has a unique background and worked with many high performers across different disciplines, including Apple, Michael Dell, Nike, Playboy, Pizza Hut, and Calvin Klein, among other big names. He was an advisor to the topmost influential people in Washington.

In this episode, Rob talks about the importance of consistent management in more prominent organizations, strategy, and does Luck plays a vital role in your success. He believes that the vision influences the decision-making process. Vision requires the willingness to lose a piece of business or money. All visions are grand until somebody says, come to you and tell you can have your vision, or you can have a million dollars. And most people say, take the million dollars. They don't have a vision. They had a convenient idea as long as it worked, but they were onto something else the minute it didn't. But what will you choose? Vision or money? If you select vision, are you committed to it? 

Key Takeaways

1. Luck plays a more prominent part than we like to admit, but we should never admit it. Then every time you fail, you say I just wasn't lucky. But a lot of people succeeded. So 80% of the work you did wasn't suitable. Not the lack of luck. You have the plan to be successful without luck. And if you get lucky, super, and if you don't get lucky, you still ought to. - Robert Perkins

2. Not selling your time doesn't mean not tracking your time. You have to understand where it goes to know whether you're allocating it correctly or not. Google Calendar now has a function called Time Insights. I can look at the end of the week at the pie chart and see how much time I spent on administrative stuff or content creation. I'm less inclined to get distracted because I accurately track and time block more proactively and stick to it in a more disciplined system. - Ray J. Green

3. What's my target audience, and what's the slightly bigger target audience? How big is your target audience in the first place, or how do you make it small? As you get successful, how do you grow it organically? How do I convince a company that I have the right solution? You have to educate people that you're smart enough, talk to them, understand their problem as you outline so well, and then think you're the natural person because you've been through this process with them. - Robert Perkins

What strategy do you need to have to expand your target audience? Find out more in the latest episode of Repeatable Revenue with Ray J. Green.

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Books Mentioned

Lean Startup: https://amzn.to/3ZgM3Re

Thinking in Bets - https://amzn.to/3jPblpf

Competing Against Luck - https://amzn.to/3IoTq2P