In this podcast episode, Ray talks about the common mistake people make in business when they continue to do the wrong things before figuring out the right ones.

He draws a comparison with getting a car stuck in mud or sand and how stepping on the gas instead of using the right technique only digs you deeper.

Ray shares personal examples of how he made this mistake in his business by not knowing how to package, price or productize his services, among other things.

He also discusses the cost of doing the wrong things in business and how investing in the right areas when money is tight is usually when investment is needed the most.

Key Takeaways:

Doing the wrong things in business and hoping for results only digs you deeper. Investing in the right areas when money is tight is usually when investment is needed the most.

Continuing to do the wrong things before figuring out the right ones is a tough way to build a business and can cost you a lot in missed opportunities.

Learning how to productize services, create lead magnets that people opt into, and create a sales page that converts eyeballs into actual opportunities are essential steps to building a successful business.