In this episode, we reveal the crucial marketing mistake many solo entrepreneurs make and provide a solution to overcome it. Discover the importance of defining your marketing strategy before diving into tactical decisions. We'll walk you through the five essential questions to ask yourself, including identifying your ideal client, the problem they face, their desired result, the value of that result, and why they should choose your services. By answering these questions, you'll be able to create laser-focused marketing campaigns that will make tactical decisions more manageable and help you avoid getting stuck in the implementation process. Don't miss out on these valuable insights.