Join Ray Green in this eye-opening podcast episode as he delves into the untold ramifications of pivoting your business. Drawing from personal experiences, Ray shares the initial allure of pivots as a sign of progress, only to uncover the hidden costs that plague solopreneurs. Discover the crucial importance of brand establishment and reputation, and how each pivot resets your progress and credibility. Ray offers invaluable insights and three actionable strategies to minimize mistakes, reduce the cost of vision switching, and build a deliberate brand as an expert. Don't miss this thought-provoking discussion that will revolutionize your approach to business pivots.