When you really care about what you do... getting a response like I did yesterday from a client never gets old.

I'm helping them clarify their story...

- Their "why."
- Their target audience.
- Their client's real pain points and motivations.
- The things that stand in their audience's way.
- Their customer journey.

And more.

And when I submitted the first draft after nearly 15 hours of interviews with them and their clients...

And days of thinking through it all and formatting it...

This was the response.

And if you're a creator that cares about what you do...

You know how great it is to deliver happiness to your client.

Not a bad way to start the week.

Hope you start the week on a positive note, too.