You can't copycat your way to a great culture.

• You can copy customer-centric practices.

• But it won't make you a customer-centric company.
  

• You can copy core values.

• But it doesn't mean your team will live by them.
  

• You can copy content.

• But it doesn't change what your brand is really saying.

Copying what others do doesn't change who you are.

In life.

Or in business.

Great cultures start from the inside.

Emulating what others do on the outside won't change that.

Find your own why.

Then define you own how.