Every sales organization audit we do is different, but we’ve uncovered some common patterns.

Here are 10 of the most common things we see holding sales organizations back:

1. Lack of a vision, mission, or purpose for being beyond “selling more stuff.”

2. Overemphasizing short-term goals at the expense of long-term goals.

3. Misalignment of incentives - from the C-Suite to the sales floor.

4. Unwillingness to be brutally honest about product benefits.

5. Lack of investment in modernizing and improving sales.

6. Organizational cultures that discourage and repel excellence.

7. Undisciplined development or enforcement of sales processes.

8. Failing to leverage the R&D that exists within the sales channels.

9. Insufficient marketing strategies, integration, and execution.

10. Opinion-based strategies from leadership that are out of touch.

To learn more about our 3P Sales Audit, a custom audit highlighting the critical opportunities and threats to your sales organization, click here.