If anyone in your sales organization is exempt from core values...

They're aspirations and hopes. Not values.

So many businesses want great sales cultures, but aren't willing to do what it takes to build and maintain them.

It's hard.

Because it can sometimes mean taking one step back...

...to take five or ten steps forward.

In building great sales cultures I've run across...

• Top performers thinking they have immunity.

• Boards, lenders, & investors who only see value in Excel.

• Sales managers that thought values only applied to representatives.

And all kinds of other short-sighted views.

I've also see what happens when leadership teams deliberately set out to design and build a world class culture.

Then do whatever it takes to maintain it.

• Morale skyrockets.

• Caliber of the entire team, not one person, skyrockets.

• The entire sales team's "give a shit" skyrockets.

• Revenue skyrockets.

Creating an authentic, healthy, productive sales culture sets the stage for long-term, more sustainable, more scalable growth.

But not if you insist on playing the short-game.