Badass sales organizations aren’t a black box.

They generally have three things right.

1. People

Right people.
Right seats.
Headed in the right direction.

2. Processes

Defined.
Documented.
And actually used.

3. Product

Legit value prop.
Positioned well.
To the right audience.

When the foundation is set correctly...

The rest tends to take care of itself.

A lot of CEOs and execs are chasing sales improvements in the wrong places.

Like a frustrating game of Whac-A-Mole.

Tomorrow we’ll be rolling out a new service to help end that madness.

Stay tuned for that.