In a great sales culture, there's no room for prima donnas.

High sales performance doesn't:

• Exempt anyone from helping others on the team.

• Give anyone immunity from adhering to core values.

• Give anyone a license to be an a-hole.

Far too often I see sales managers that think:

"We can't afford to not have so-and-so's numbers."

So they tolerate things they know they shouldn't.

And it leads to a short-term mindset and erodes the culture.

Your culture is as strong as the weakest link.

And sometimes making big long-term investments...

Requires taking one step backwards today...

To take ten forward tomorrow.

If you allow sales performance to trump culture...

You're creating a different kind of culture altogether.

And it WILL cost you sales over the long-haul.