6 signs you have a strategy doomed to fail:

1. There is no clear priority and you’re trying to do it all at once.

2. You are picking a fight with a larger competitor on their turf.

3. Or, you’re picking a fight on multiple fronts with multiple people.

4. There’s no clear target customer and you’re offering something for everyone.

5. You stay in blue skies thinking without real, concrete, actionable plans.

6. Your priorities, target audiences, ideas, etc. sound just like everyone else’s.

Former P&G CEO AG Lafley highlighted these in his book Playing to Win.

If they sound familiar, you may have a problematic strategy.

Or you may already be experiencing problems...
- Overwhelm
- Confusion
- Frustration

Pausing and taking a step a back...

Can be the best way to move forward.